Synergy Communications Corporation — Co-Creating the AI Sales Promotion Strategy Service "SAI"

In the sales promotion and marketing field, deciding where to allocate a limited budget is a key management challenge. Traditional strategy planning required each step — information gathering, analysis, hypothesis formulation, and hypothesis validation — to be carried out manually, which took a great deal of time. On top of that, the company faced challenges such as lack of confidence in the evidence (underlying data), a heavy burden in planning proposals, and insufficient in-house marketer resources, with outsourcing proving costly.

We co-created "SAI," an AI sales promotion strategy planning service that pulls in data from POS (point-of-sale) systems and other sources nationwide and rapidly performs market analysis through strategy hypothesis formulation. Multiple AIs were assigned distinct roles across information gathering, analysis, hypothesis formulation, and hypothesis validation, and the service was designed so experienced marketers can select the optimal proposal and make the final decision. As development partner, Miichisoft built the AI pipeline that ingests nationwide sales data and connects analysis through to the generation of strategy hypotheses. A Japanese-language point of contact (BrSE) was assigned, providing bilingual (Japanese & English) support consistently from requirements definition through quality assurance. Data handling is strictly managed under contract.

AI pipeline ／ Multi-agent architecture ／ Data analytics platform

Synergy Communications Corporation (headquartered in Shinjuku, Tokyo; founded in 2008; President and CEO Shinichi Kamata) is a company centered on sales promotion BPO (outsourcing of sales promotion operations) that also offers the AI sales promotion strategy planning service "SAI" and other solutions. Its strengths lie in years of hands-on sales promotion expertise and a team of experienced marketers.