XLab — Development of WebinarBase, an All-in-One Automated Webinar Platform
Challenge
In webinar operations, the functions needed—landing page creation, email distribution, customer management, and more—were fragmented across multiple tools, making operations inefficient and dependent on specific individuals. The client needed an integrated platform that even a small team or a first-time operator could run reliably.
Solution & Team
We built "WebinarBase," an all-in-one webinar platform that automates sales, marketing, and recruitment activities, entirely from scratch. It brings live, recorded, and simulated-live streaming, dedicated URL issuance, SMS and email reminders, form creation, customer management, email and LINE marketing, and an analytics dashboard together into a single screen. Miichisoft has handled everything end-to-end—from consulting through design, development, testing, and maintenance—and continues to support ongoing feature expansion under a Lab-type engagement.
Tech Stack
PHP Laravel ／ Vue.js ／ WebRTC ／ MySQL ／ Elasticsearch ／ AWS (CloudFront)
About the Client
XLab Inc. (Kita-ku, Osaka; founded in 2012) operates a digital marketing business and the SeminarBase (WebinarBase) business. Built on its strength of "turning information into results," the company has grown its business around webinar-driven lead generation and marketing automation.
Results
Screens
Customer Voice
「At first, we thought cultural and language differences between Japan and Vietnam might become an issue, but the team overcame all of those concerns, and we are extremely satisfied with how sincerely they engage with the client.」
* Figures are provided by the client or based on public information and summarized by Miichisoft. Results are not guaranteed.
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