Building and SEO-Optimizing a Recruitment Site Specialized for the Industrial Waste Industry

In launching an industry-specialized recruitment media platform, the following challenges arose.

• An intuitive search experience was needed so job seekers could find listings by "job type, work location, work style, and specific preferences."
• Combinations of search conditions tended to generate large numbers of near-duplicate pages, creating a risk of SEO cannibalization.
• It was necessary to build member registration and application flows using familiar channels such as LINE, along with content that showcases hiring companies attractively.
• An admin screen was needed that even non-engineers could use to register and manage job listings.

Building on the Jobcy recruitment site framework, we consistently implemented the search experience, membership foundation, operational management, and SEO required for an industry-specialized media platform.

• Multi-condition job search: Implemented job listing and detail pages supporting filtering by job type, work location (all 47 prefectures / municipalities), employment type, and specific preferences, with newest-first sorting.
• Member registration & login foundation: Supported member registration/login via LINE, Google, and email (including LINE login integration).
• Admin screen: Built an admin screen that even non-engineers could use to create and manage job listings and operate a region master, with support for multi-language/translation as well.
• SEO optimization: Built the foundation for search-driven traffic through consistent H1 tagging across all pages, deduplication of search-condition pages (consolidating to canonical URLs by region), meta titles/descriptions, and breadcrumbs/structured data.
• Content: Implemented content aimed at changing the industry's image, such as an "Interesting Companies to Discover" feature introducing companies' initiatives and a job-hunting tips/experience blog.

Operating across two environments — staging (with Basic authentication) and production — we ran QA using an issue-tracking spreadsheet, and were responsible for everything from the beta release (made public after UAT) through ongoing improvements, SEO work, and maintenance.

PHP / Laravel ／ MySQL ／ JavaScript ／ Jobcy (recruitment site framework) ／ LINE Login ／ SEO optimization (canonical/meta/structured data) ／ AWS

The client operates its own recruitment and hiring media specialized in the industrial waste and recycling industry. Against a backdrop of industry-wide labor shortages and a negative image of the work as "tough and dirty," the client was working to launch a web service connecting job seekers with companies in the industry.

They needed a recruitment site built on an existing job-site theme as a base, but enhanced with a search experience tailored to the industry's characteristics, compelling content to showcase hiring companies, and stronger search-driven traffic (SEO).