Miichisoft to Exhibit at ResorTech EXPO 2025 in Okinawa: Accelerating Tourism DX with AI!

On November 13–14, 2025, Miichisoft will exhibit at ResorTech EXPO 2025 in Okinawa as a member of the Omotenashi ICT Council. ResorTech EXPO is one of Japan's leading IT/DX exhibitions, a large-scale event bringing together numerous companies, organizations, and experts. This time, Miichisoft will showcase AI solutions for the tourism sector. The exhibit takes place inside the Omotenashi ICT Council's joint booth, alongside member companies such as SoftBank, to share the latest technology and DX trends in the tourism industry. Be sure to come see the tourism AI solutions Miichisoft has to offer!

ResorTech EXPO: A Cutting-Edge Technology Forum Connecting Japan and Asia

ResorTech EXPO in Okinawa is an annual technology exhibition hosted by Okinawa Prefecture. It aims to promote digital transformation (DX) across every field by leveraging smart technologies such as AI and IoT. Also known as the “innovation gateway connecting Japan and Asia,” it draws technology companies, research institutions, investment groups, and startups from around the world.

(Photo: ResorTech EXPO 2024 in Okinawa Source: https://resortech-expo.okinawa/news/9047/）

At ResorTech EXPO 2025, around 300 technology booths are planned, along with various programs such as expert seminars and business matching. The event is expected to advance DX in Japan and create new business partnerships.

Notable Tourism AI Solutions Miichisoft Will Showcase at ResorTech EXPO 2025 in Okinawa

At ResorTech EXPO 2025, Miichisoft will present two AI solutions developed to support digital transformation (DX) in tourism and services. These solutions were researched and developed based on the real needs of local Okinawan businesses, focusing on improving customer experience, optimizing operational efficiency, and ensuring security in an AI environment.

① ALL IN ONE Tourism AI Information Center: A Smart Tourism Assistant Bringing All Tourism Info Together

The “ALL IN ONE Tourism AI Information Center” developed by Miichisoft is a next-generation tourism AI solution that makes Okinawa tourism smarter, more convenient, and more personalized. Rather than a simple AI chat, it acts as a “digital tourism concierge” connecting travelers with destinations, offering multilingual support and smooth communication. Key Features・Spot suggestions tailored to user needs　It understands the intent and context of a question and quickly presents the best candidates — restaurants, hotels, attractions — based on real Okinawa tourism data. ・Itinerary suggestions tailored to traveler groups　Based on length of stay, interests, and desired types of experience, it automatically proposes efficient, well-balanced sightseeing routes. ・Emergency and transportation info lookup 　In an emergency or when looking for transportation, it instantly provides information on hospitals, clinics, bus routes, and taxis based on the user's current location. ・Multilingual support 　Supports Japanese, English, Chinese, Korean, Spanish, and more. It responds naturally in the user's chosen language for stress-free communication. Benefits for Businesses ・Accurate, up-to-date information 　Using RAG (Retrieval-Augmented Generation) technology, it generates accurate answers based on registered data, greatly reducing the incorrect answers common with general AI models. ・User analytics support 　It accumulates chatbot interactions as data, visualizing user needs, search trends, and behavior patterns — useful for improving services and planning marketing strategy. ・Flexible deployment and scalability 　It integrates smoothly with existing websites and systems, running 24/7, 365 days a year, and can be flexibly customized to fit a company's operating style and needs. ・Cost reduction and operational efficiency 　With 24/7 availability, it lightens the support workload, keeps customer-service quality consistent, and optimizes operating costs. Businesses Suited to This Solution ・Travel agencies wanting to raise service quality and customer experience, and better serve overseas travelers ・Hotels and commercial facilities wanting to deploy a chatbot as a “virtual concierge” ・Local governments and tourism associations aiming to build a smart tourism information center

② Core Labo AI+: An AI Talent Partnership Model Supporting DX

“Core Labo AI+” is a model that provides an engineering team skilled in AI-driven software development. AI specialists and engineers work with your company long-term, supporting research, design, development, and operations end-to-end. Benefits for Businesses・An AI specialist team that functions as part of your company 　Miichisoft's engineers are skilled in AI-driven software development and deeply understand Japanese business processes and culture. They work closely as part of your in-house team, keeping project progress and quality consistently on track. ・Accelerating DX with practical AI skills 　Beyond development, our AI specialists propose ways to apply AI to business processes, reducing errors and shortening development time to speed up DX. ・High security and full management of AI tools 　Every AI tool used is introduced only with the client's approval, strictly complying with information security and data privacy standards. ・Optimizing cost and resources 　Because a trained expert team is available right away, you can greatly cut hiring, training, and retention costs while securing strong technical capability. ・Flexible team scaling based on the development stage 　Team size can be flexibly adjusted according to project progress and workload, building an optimal structure that balances cost and efficiency. Businesses Suited to This Solution ・Companies running DX projects who want to speed up development while maintaining quality ・Companies with an in-house team that face challenges in development efficiency or cost, and are looking for talent skilled in AI ・Companies with DX ideas but without an in-house technical team yet capable of realizing them

Toward a New Era of DX, Together with Miichisoft

Miichisoft believes that “technology is the power that opens up a company's future.”Through our participation in ResorTech EXPO 2025 in Okinawa, we hope to work together with our Japanese partner companies to build a new era of sustainable, AI-driven innovation and DX. With a track record of over 200 projects and more than 7 years of experience collaborating with Japanese companies, Miichisoft is a business partner able to support you end-to-end, from strategy through system design, development, operation, and scaling.As a trusted IT outsourcing company and an AI-focused solution provider, we help companies boost competitiveness and create new value. Please come experience Miichisoft's tourism AI solutions on-site at ResorTech EXPO 2025 in Okinawa.

Miichisoft Exhibit Information

・Dates: November 13 (Thu)–14 (Fri), 2025, 10:00–17:00 (Japan time) ・Venue: Okinawa Convention Center (Okinawa, Japan) ・Booth location: 1st floor, Booth G33 ・Registration link: https://resortech-expo.okinawa/2025registration/

FAQ (Frequently Asked Questions)

Q1: Is admission to ResorTech EXPO 2025 in Okinawa paid?A1: No — admission to ResorTech EXPO 2025 in Okinawa is free for both business visitors and the general public. Anyone interested in technology fields such as AI and DX is welcome to attend. However, advance registration on the official site is required. Use the e-ticket (QR code) issued after registration to enter smoothly. Registering early makes it easier to plan your schedule for booths, seminars, and workshops. Q2: Can I still get a consultation even if I can't attend ResorTech EXPO 2025? A2: Yes, of course. Even if you can't come to Okinawa, Miichisoft's expert team offers free one-on-one online consultations.You can discuss specifics such as improving efficiency and cutting costs with AI, or DX approaches tailored to your company's characteristics. To apply for a free consultation, click here. Q3: Besides the products introduced here, can you develop AI solutions tailored to our company's challenges?A3: Yes — this is exactly Miichisoft's specialty.We provide custom AI solutions tailored to each company's needs. We support you end-to-end, from requirements analysis through MVP development to production, delivering AI solutions that are practical, easy to understand, and aligned with your long-term DX strategy.