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[2023] The App Development Process Explained Clearly

【2023年】アプリ開発の手順をわかりやすく解説

App development takes more than a great idea, no matter how brilliant it is. Even if you have an enterprise app development service with enough funding to turn your imagination into innovation, planning ahead and having a basic understanding of every step in the app development process will make things much easier.

The step-by-step guide below walks through the most fundamental steps for developing your own app and answers your questions on how to turn your big idea into reality.

Step 1: Idea and Goal

Every project starts with an idea. The clearer and more detailed your idea, the better the app will turn out. For the first step of app development, you can step away from technology and work with just pen and paper. Write, draw, sketch — let your imagination run free with whatever comes to mind.

That said, don't forget to answer all of the following questions:

  • What does your app do?
  • What problem does it solve?
  • Or how will it change your users' future lives?

But what if you don't have a concrete idea yet?

In that case, look for a problem to solve. Successful entrepreneurs are, in fact, great problem-solvers. That said, there's no need to worry — you don't have to be the first person to discover the problem or get to the bottom of it.

With over 2.8 million apps on Android and over 2.2 million on iOS, trying to do something no one has ever done before is quite a stretch. So rather than worrying about coincidence, focus on your own app and think about the special features that will make it stand out from others in the same category.

Step 2: Conducting App Development Research

Once you have a clear idea of what you want to do, you need to carry out research to clarify the following points.

  • Target users and potential competitors

Having a clear vision of your target user base increases your app's chances of success. App creators should therefore always keep their potential users in mind and strive to develop the features best suited to them.

Also, don't forget to look at what other app makers and app development companies are doing, and learn from their successes (or failures).

  • Mobile platforms and devices

When choosing your mobile platform and devices, remember to factor in hardware performance, battery life, coverage, device support, and performance. Decide whether it's better to develop an iOS app or an Android app.

If not, consider building a cross-platform application so you can support both platforms.

  • Revenue model and app development costs

There are many ways to monetize an app, including in-app purchases, premium versions, paid downloads, subscriptions, and advertising. App creators need to find the right approach so that users feel satisfied spending money on the various features and aspects of the app.

Our advice is to choose the right revenue model and build the kind of app your users actually want.

Just like the revenue model, app development costs are another headache for app makers. Once you start thinking about your revenue model, start thinking about your budget too. Beyond development costs, you'll need money for things like marketing and launch. So don't forget to plan ahead.

Step 3: Design

This is the first impression users get when they open your app for the first time. That's why designing your app's interface correctly and beautifully is another major factor contributing to its success. The key to successful app development always comes down to balance.

Which tools should you use?

You might think Photoshop is the best fit for app design (especially if you've used it for other design work). That said, while Sketch is considered the de facto standard, Adobe XD has recently added design system features and is becoming a strong competitor.

The main reason to use Adobe XD or Sketch instead of Photoshop is that both tools were built with design and prototyping in mind. While Photoshop specializes in image editing, these tools help streamline the design workflow and are aimed at UI and UX designers.

Here's an important point to keep in mind for the app design process: if you're planning cross-platform development or support, Sketch is only available on macOS, so Adobe XD is clearly the winner here.

OS design guidelines

Before you start designing, you first need to understand each platform's specific considerations. In general, app design is said to share the following traits across different operating systems.

  • Design aligned with your goals
  • Keep it simple (less is more)
  • Maintain flow
  • Readability matters
  • Respect the platform

Wireframes and app flow

Before designing your app's look and feel, it's essential to work out its flow control and structure. That's where wireframes come in. Wireframes help you understand how users will navigate and use your app. Since wireframes focus on flow and usability, they generally keep the design simple.

There are many dedicated wireframing tools, but it's not unusual for designers to simply use pen and paper.

However, if you're looking for something more high-tech and collaborative (especially important when working with a remote team), consider creating your wireframes in Sketch or Adobe XD. The benefit of using these tools for wireframing is that you can relatively easily turn a low-fidelity wireframe into a high-fidelity preview.

Step 4: Prototype Development

A prototype gives you the ability to validate requirements with minimal investment and effort. Prototypes reveal usability issues in your app, help you anticipate negative feedback before launch, and let you avoid costly problems down the road. You can test the prototype and refine its functionality before it's turned into code.

With a prototype in hand, your development team can actually use the app and fully grasp its functionality, which makes collaboration much easier. You'll stay on the same page as your development partner. You can also leave comments and questions within the wireframe to clarify how features should be implemented and other details.

Step 5: Introducing Analytics Tools

You also need to bring in the right analytics tools to track app downloads, user engagement, and retention.

Step 6: Beta Testing

Beta testing plays a crucial role in app development, reducing risk and delivering a smooth experience for future users. Before your app's beta version is ready, find an experienced testing team and get yourself prepared as well.

Step 7: Release Timing

Deploying an app requires planning, scheduling, and control over moving the release from the test environment to production.

App marketplaces have very different policies when it comes to publishing new apps. For example, on Android, submitted applications aren't audited right away. They'll eventually be reviewed, but you can release your application on Google Play right away.

On iOS, however, the process isn't as simple. Apple reserves the right to review any app submitted to the App Store. There's no fixed time frame for this review, but it's said to usually take at least 7 days to find out whether your app's publication is approved.

Step 8: Gather Feedback and Improve

Releasing your app isn't the final step of the development process. Some bugs can only be found by users, so keep an eye on user feedback and keep improving your product.

Step 9: Keep Building Your App

New features can always be added to an app, making it even better than what you once thought was the best version. So keep evolving your app development to meet your customers' ever-changing needs!

Conclusion

App development involves many stages, and it may seem impossible to get through all of them. But even with such a long list of steps and considerations, there's no doubt that it's an initiative worth your company's attention.

Whether you're considering an internal or consumer-facing app, Miichisoft is happy to help. We have extensive experience developing solutions that solve business challenges and deliver cutting-edge experiences to end users.

Free consultation