On October 1, 2025, Miichisoft., JSC officially appointed Mr. Hoang Ngoc Sinh as the Director of Miichisoft Japan, marking a new chapter in the company’s journey to support Japanese enterprises. With a “Business Partner” vision, Miichisoft is redefining IT outsourcing: not only providing software development, but also delivering consulting, design, and end–to–end solutions – enhanced with AI capabilities to maximize value and efficiency for clients.
As Japan accelerates its digital transformation (DX), businesses are no longer just looking for offshore IT resources. They need a strategic partner – one that can commit long–term, understand the market, and align with Japanese culture. Miichisoft Japan aims to become the “in–house development team” for its clients, ensuring both innovation and sustainable growth.
1. Why the Business Partner Strategy Matters in Today’s Market
The DX trend in Japan has been on the rise for years, but the transformation has not been truly decisive because…
According to the DX Trend 2025 report released by IPA, about 80% of Japanese companies have already started implementing DX–similar to the adoption rate in the U.S. However, only 34.4% of them confirmed that their DX initiatives are executed “company–wide, under a unified strategy.”
In addition, 85.1% of companies in Japan reported a shortage of DX talent–both in quantity and quality–while fewer than 30% have established KPIs to measure DX outcomes.
These figures highlight a clear reality: although DX in Japan is growing rapidly, many enterprises still lack IT offshore resources and need practical AI/DX solutions to remain competitive.
Traditional outsourcing has revealed many limitations…
Traditional outsourcing has shown many limitations. While remote work can be effective during the coding phase, challenges often arise in upstream planning–such as consulting, solution design, and post–deployment optimization. Differences in time zones, language, and culture can easily cause delays and additional costs. This is why Japanese companies are increasingly looking for partners with onsite teams who truly understand the local market and culture.
Moreover, the core stages of traditional outsourcing–coding and testing–are now facing intense competition from AI. This shift requires Miichisoft to create unique value: not just handling outsourced tasks, but actively engaging in upstream processes, working with clients from the very beginning to design new value.
Miichisoft is positioning itself as a true Business Partner, leveraging its know–how and AI/DX expertise to solve core business challenges–instead of merely “selling manpower.” This is the key differentiator that empowers Miichisoft Japan to stand out in the new era.
What sets Miichisoft’s outsourcing apart is…
Under the new direction from the Board of Directors, this differentiation is clearly defined in mindset:
Miichisoft does not simply “custom–develop on demand.” Instead, the company always aims to co–create new value with clients, with a strong sense of ownership embedded in every team member.
With a foundation of experienced upstream professionals from Japanese companies, Miichisoft commits to being involved throughout the entire project lifecycle–from planning to post–release–building a one–team model that ensures sustainable and more effective product growth.
To realize this vision, on October 1, 2025, Miichisoft appointed Mr. Hoang Ngoc Sinh as the CEO of Miichisoft Japan.
2. Meet the CEO of Miichisoft Japan: Mr. Hoang Ngoc Sinh
With nearly 12 years of living and working in Japan, Mr. Sinh has built a deep understanding of Japanese culture and business practices. He previously served as an Executive Officer at a Japanese software development company, where he was responsible for bridging business between Vietnam and Japan.
Throughout his 8 years as a BrSE and 5 years as a Project Manager, Mr. Sinh has directly led and implemented numerous complex technology projects. His experience includes working with major system integrators (SI) as well as B2C enterprises in Japan. This background enables him to not only master technology but also fully grasp the unique working style of the Japanese market.
With a strong foundation in IT and years of hands–on expertise, combined with his ambition to elevate Vietnamese brands to the global stage, Mr. Sinh’s vision perfectly aligns with the strategic direction of Miichisoft’s Board of Directors. This synergy has made him the “face” of Miichisoft Japan, connecting Japanese clients with the global technology power of Miichisoft Holding.
3. Interview with CEO Sinh: Vision and Strategy of Miichisoft Japan
Q: How do you see Miichisoft’s IT outsourcing as different from others?
Hoang Ngoc Sinh: “We don’t just build code or provide manpower. Miichisoft works as a true development unit of our clients: from consulting and solution design, to implementation, and even post–launch optimization. This end–to–end partnership is what sets us apart.”
Q: How is the “Business Partner” vision being realized in Japan?
Hoang Ngoc Sinh: “Japanese enterprises need a partner who understands their culture, language, and working style. Miichisoft Japan positions itself as a Business Partner–an extension of our clients’ organizations–helping them accelerate DX and adopt AI effectively. We work as if we were in the same office, sharing the same goals.”
Q: What role will AI play in the new strategy?
Hoang Ngoc Sinh: “AI is not just a technology–it’s a tool that transforms how businesses operate. At Miichisoft, we have applied AI internally in coding, testing, sales, and marketing. With this experience, we are confident in consulting and implementing AI for Japanese clients, whether in software development or in building custom AI solutions. The result is clear improvements in productivity and cost efficiency.”
Q: What message would you like to send to Japanese clients?
Hoang Ngoc Sinh: “Miichisoft Japan is committed to long–term partnership and creating sustainable value. We want to be the partner that clients can trust–not only in technology, but also throughout their entire digital transformation journey.”
4. Strategic Direction of Miichisoft Japan
In this new phase, Miichisoft Japan does not aim to be seen as just another outsourcing company. Our goal is to become a true Business Partner in AI and DX, working side by side with Japanese enterprises to create lasting value.
4.1. Strategic Tagline
Your Next Growth Partner
・Your Next: Miichisoft is not just a choice for today, but a long–term partner for your next stage of growth–especially in the fast–changing era of AI and DX.
・Growth: Our focus goes beyond “software outsourcing.” We create real growth value–from cost optimization and faster time–to–market to unlocking new business opportunities powered by AI and DX.
・Partner: Instead of a simple client–vendor relationship, Miichisoft positions itself as your in–house development team–thinking together, building together, and taking shared responsibility for long–term success.
“Your Next Growth Partner” defines Miichisoft’s difference: a strategic partner that delivers sustainable growth for Japanese enterprises through technology and a collaborative mindset–going far beyond the limits of traditional outsourcing.
4.2. Miichisoft Japan’s Key Initiatives for the Next 1–2 Years
To realize this vision, Miichisoft Japan focuses on four strategic pillars:
Pillar 1 – Co–creating value with clients
Miichisoft does not simply develop based on requirements. We join clients from the very beginning–during strategic planning and product ideation. Every project is a process of co–creation, where Miichisoft’s knowledge and implementation expertise combine with clients’ insights to generate sustainable new business value.
Pillar 2 – End–to–end commitment from upstream to downstream
Miichisoft is committed to accompanying clients across the entire product lifecycle: from business analysis, requirements definition, design, development, to operations and post–release optimization. Instead of “selling man–hours,” we proactively propose solutions to ensure that products are easy to use, easy to scale, and easy to evolve–while staying aligned with Japan’s business realities.
Pillar 3 – Embedding AI as the organization’s DNA
Miichisoft strives for a fully AI–driven organization: every individual–from engineers to sales, project managers, and customer success–becomes an “AI Expert” in their own field. AI is not only used to boost internal productivity and quality but also serves as a core competitive advantage in the solutions we deliver. We will fully leverage AI to significantly improve efficiency and quality, establish clear KPIs for AI usage, implement them organization–wide, and help clients adopt AI effectively.
Pillar 4 – Bridging Japan and Vietnam
Beyond receiving projects from Japan, Miichisoft also supports Japanese companies entering Vietnam and vice versa–opening new opportunities for cross–border collaboration. This unique role positions Miichisoft as Your Next Growth Partner–a strategic ally driving the next stage of growth for both countries.
5. Message from the Board of Directors of Miichisoft Holding
According to Mr. Vu Hong Cong, Director of Miichisoft Holding:
“The Japanese market has always been a core strategic focus for Miichisoft. Japan is not only a major hub for IT outsourcing but also a place that defines strict standards in quality, process, and reliability. That is why we consider Japan as a ‘pillar’ to elevate the Miichisoft brand on the global technology map.
The appointment of CEO Hoang Ngoc Sinh is not just a personnel decision, but a strategic move. We want to affirm to our Japanese clients that Miichisoft Japan is not merely a representative office, but a true Business Partner–working side by side, closely integrated like an in–house development team. This strategy is fully aligned with the global vision of Miichisoft Holding: to become a trusted partner for enterprises in the most demanding markets, and from there, expand and deliver value worldwide.”
6. Miichisoft’s Core Philosophy: The Commitment to HAPPINESS
In our second 5–year strategy, Miichisoft has chosen HAPPINESS as the guiding principle for all activities. For us, success is not measured only by profit, but by the happiness and sustainability we create for customers, employees, and society.
6.1. Customer Happiness
・Beyond “offshore staffing”, Miichisoft accompanies customers throughout their DX/AI journey.
・Helping Japanese enterprises boost productivity, reduce costs, and accelerate time–to–market.
・Delivering a seamless collaboration experience – as if we were your trusted in–house development team.
6.2. Employee Happiness
・Creating career opportunities in Japan and in a global environment.
・Promoting the culture of “Happy Customers → Company Growth → Happy Employees → Higher Performance → Successful Projects → Happy Customers” across all operations.
・Encouraging employees to apply AI in their daily work, continuously learning and innovating to become AI Experts in their own fields
6.3. Social Happiness
・Regular charity activities in Vietnam: scholarships, support for disadvantaged children, and donations for flood–affected communities.
・Spreading the spirit of “Technology for People”, strengthening Vietnam–Japan connections.
・Contributing to a sustainable and human–centered digital society.
7. Conclusion – A Call for Partnership
The appointment of Mr. Hoàng Ngọc Sinh as CEO of Miichisoft Japan marks an important milestone, affirming Miichisoft’s strategic transformation: from a traditional outsourcing company to a pioneering Business Partner for Japanese enterprises in the AI/DX era.
We believe our long–term vision, HAPPINESS philosophy, and practical AI capabilities will position Miichisoft Japan as a trusted partner, co–creating sustainable value with Japanese businesses.
🙏 We sincerely thank our customers, partners, and employees for their continuous support. Together, let’s build a digital future where technology and people unite to create true happiness.
📩 Contact Miichisoft Japan today to explore tailored solutions for your business.
・Company Name: Miichisoft Japan Co., Ltd. (株式会社Miichisoft Japan)
・Established: July 8, 2019
・Capital: ~5,000,000 JPY
・Representative Director: HOANG NGOC SINH (ホアン・ゴック・シン)
・Head Office: 1–14–14 Tomigaya, Shibuya–ku, Tokyo 151–0063, Japan
・Phone: +81–3–6555–3368
・Memberships
・Omotenashi ICT Association (https://www.omotenashi–ict.jp/)
・AirTrip CXO Salon (https://www.airtrip.co.jp/cxo–salon/airtrip–fes/)
・Banking Partner: MUFG Bank, Ltd. (Mitsubishi UFJ Bank)
