In today’s ever-growing digital environment, businesses are constantly looking for innovative ways to streamline processes, improve customer experience, and increase efficiency. One such technology that is gaining attention across a variety of industries is the use of Generative AI chatbots in business. These virtual assistants are revolutionizing the way businesses interact with customers and automate internal processes.

With the introduction of Generative AI chatbots, companies are improving customer service and significantly improving operational efficiency. Generative AI chatbots are also helping to automate internal processes. In addition, chatbots help automate data analysis and reporting to support fast and accurate decision making.

In this blog, we will present several case studies of companies that have actually implemented Generative AI chatbots to transform their operations. We will explore exactly how each company utilized chatbots and what results they achieved. We invite you to learn how generative AI chatbots are providing solutions to a variety of challenges faced by companies.

1. Customer Experience Improvement Case Studies

1.1. Expedia

1.1.1. Company Overview and Industry Background

Expedia is a top-rated travel brand familiar to travelers worldwide. It provides a one-stop service for all travel needs, from booking hotels to great package deals, and even searching for travel guides around the world. In providing this service, Expedia is always looking to improve the customer experience, and has recently made travel planning even more convenient by utilizing ChatGPT for its mobile app.

1.1.2. Challenges and Problems

Prior to the introduction of the generative AI chatbot, Expedia was faced with the challenge of quickly responding to numerous customer inquiries. In particular, during peak seasons and after hours, customers often had to wait for long periods of time, which led to poor customer satisfaction. Customers demanded immediate answers to their travel plans and changes, and a new solution was needed to meet this need.

1.1.3. Details of Generative AI Chatbot Introduction

Expedia has implemented a generative AI chatbot to provide 24/7 customer support. The chatbot uses natural language processing technology to respond to customer inquiries in real time and automatically provide a variety of support services, such as making changes to reservations, cancellations, and providing destination recommendations.

Expedia thoroughly analyzed customer needs in the implementation of the generative AI chatbot. The chatbot also has the ability to escalate complex issues or special requests to a human agent. After implementing the generative AI chatbot, Expedia has seen a significant reduction in customer wait times. Customers are able to get answers instantly, resulting in increased satisfaction. In addition, the generative AI chatbot automatically handles many common inquiries, allowing the support team to focus on more complex issues.

By implementing the generative AI chatbot, Expedia has not only improved customer satisfaction, but also streamlined its support operations. This success story can serve as a useful reference for other companies.

1.2. H&M

1.2.1. Company Overview and Industry Background

H&M is a well-known fashion retail giant with stores worldwide, offering trendy clothing and accessories at affordable prices. In the fashion industry, H&M is constantly striving to improve the customer experience and in recent years has been leveraging technology to improve its services.

1.2.2. Challenges and Problems

Prior to the introduction of chatbots, H&M was facing difficulties in responding quickly to the many customer inquiries it received. In particular, with the increase in online shopping, the number of customer inquiries had skyrocketed, and the time it took to respond was causing customer satisfaction to decline. Customers demanded immediate support, and traditional methods could not solve the problem.

1.2.3. Details of Generative AI Chatbot Introduction

H&M has introduced a generative AI chatbot to improve the customer experience. The chatbot uses natural language processing technology to respond to customer inquiries in real time, helping shoppers find the products they are looking for, as well as assisting with the ordering process.

H&M’s website has seen response times reduced by up to 70% compared to human agents with the introduction of the generative AI chatbot. This has significantly improved the customer experience and productivity. In addition, the mobile app now includes a voice assistant feature that allows customers to search for products using their voice.

2. Optimize internal process case studies 

2.1. Salesforce

2.1.1. Company Overview and Industry Background

Salesforce is a global leader in providing cloud-based customer relationship management (CRM) solutions. The company provides tools to help companies strengthen customer relationships and drive business growth. Particularly in the B2B context, Salesforce plays a major role in improving the efficiency and results of sales teams.

2.1.2. Challenges and Problems

Salesforce’s sales team was faced with time-consuming tasks such as numerous customer surveys, personalized outreach, and proposal development. The sales process was frequently delayed by prospects needing more information, especially during the holiday season. A more advanced technological solution was needed to efficiently complete these tasks.

2.1.3. Details of Generative AI Chatbot Introduction

Salesforce has enhanced its support for sales teams with generative AI. This generative AI automates a variety of tasks, including customer research, personalized outreach, and automated proposal generation. This allows sales representatives to save time and effectively manage more leads.

In addition, during the holiday season, automated real-time query responses quickly when prospects need more information, preventing delays in sales.

With this implementation, Salesforce has saved significant time for sales representatives and increased conversion rates. By leveraging generative AI, the sales team was able to focus on more strategic tasks and deepen customer relationships. This improved the efficiency of the overall sales process and contributed to the company’s growth.

2.2. IBM

2.2.1. Company Overview and Industry Background

IBM is a global technology company known as a leader in innovation and digital transformation. With a large number of employees, IBM is constantly looking for new ways to streamline internal information sharing and employee training.

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2.2.2. Challenges and Problems

IBM was challenged to provide employees in a large organization with quick access to the information and training resources they needed. Traditional methods of finding information and managing training progress were cumbersome and time-consuming, reducing efficiency.

2.2.3. Details of Generative AI Chatbot Introduction

IBM implemented a generative AI chatbot using Watson Assistant to assist with internal employee training and knowledge management. The chatbot is designed to give employees instant access to company information, policies, and training materials.

To help new employees quickly become familiar with company information and processes, the chatbot guides them through the initial process and provides them with the information they need. Employees can also use the chatbot to access ongoing training programs and stay up-to-date on the latest information and skills.

This implementation streamlines the onboarding process for new hires and allows employees to quickly access the resources they need. Easier access to information has increased employee satisfaction and overall efficiency of internal processes.

3. Miichisoft’s Generative AI Chatbot Solution

Based on our team’s experience, we will share how generative AI solutions, such as generative AI chatbots, can help businesses increase revenue and reduce operating costs. This year we have developed several solutions that incorporate generative AI capabilities, such as our dxGAI chatbot.

Miichisoft’s dxGAI chatbot, a generative AI chatbot, uses RAG technology (*) to maximize the efficiency of internal information use and help improve performance in various aspects, including potential customer development and two-way communication with users.

(*) About RAG (Retrieval Augmented Generation) 

Retrieval Augmented Generation (RAG) is a technology to improve the accuracy and reliability of AI-generated models, utilizing data obtained from external sources other than LLM, such as internal information. Generation). In other words, it fills in the shortcomings of large-scale language models (LLMs).

The dxGAI chatbot builds a knowledge database with uploaded internal data in a variety of formats (pdf, csv, doc, etc.). Leveraging historical and learned data from customer and internal interactions, along with operator feedback through the platform, the chatbot is automatically updated and optimized to improve reply times and accuracy.

In addition, chat functionality can be added to any web page using simple embed code, and the chatbot interface can be customized to adjust colors, logos, content, etc. to create a branded impression. line, Slack, Notion, WhatsApp and Zapier.

For more information about dxGAI chatbot solutions, please click here to visit our landing page.

4. FAQs

5. Conclusion

Generative AI chatbots are a powerful tool for modern companies to improve customer experience, optimize internal processes, and increase overall business efficiency. The success stories from Expedia, H&M, Salesforce, and IBM featured in this blog demonstrate how generative AI chatbots are achieving positive results and helping companies solve their challenges.

Generative AI chatbots will be an important part of the digital business environment of the future, giving companies a competitive edge. How companies utilize this technology will largely determine their success. We will continue to watch the evolution of generative AI chatbots and the business innovations they bring.

Miichisoft’s dxGAI Chatbot, a generative AI chatbot solution, utilizes RAG technology (Retrieval Augmented Generation) to support efficient use of internal information. It also enhances customer and internal communications by integrating with a variety of business tools. This allows companies to increase revenues and reduce operating costs. To learn more about dxGAI Chatbots, please contact us.